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What Is Google My Business, and Why Should I Have It?

What Is Google My Business, and Why Should I Have It?

Ranking high on search engines is essential for the long-term success of just about any business nowadays. Studies have shown that nearly 80% of people will research a company online before deciding to buy a product or service from them. Maintaining a strong presence online is crucial to attracting customers to your business.

Google My Business

Google is the behemoth of the internet when it comes to search engines, responsible for the majority of search traffic. Google My Business is a free online tool that allows you to verify your business with Google and better manage the online presence of your businesses and organizations across Google, including their Search and Maps. For local SEO (Search Engine Optimization) strategy, incorporating this tool is a must.

Benefits

Improve Your Reputation

Better manage what information about your business is accessible to your potential customers. As mentioned previously, people are more likely to trust a business and become its customers if they can find enough information about them online. By verifying such things as your address, hours, products, and services, as well as a website with Google, you are able to maintain a better brand reputation online.

Better Engage with Your Customers

Customers can add photos and videos to your business listings, showcasing your business and their experience with it. They can leave reviews that you can read and respond to and gain more insight into your customers’ likes and dislikes.

Understand and Expand Your Presence

Use the tools insight to better understand the demography of your customer base. It allows you to see how customers searched for your business, and how many called you directly on the number shown on the listing. It allows you to expand your local reach as verifying improves the chances of your business appearing in local searches.