Why Should I Trademark My Logo

To trademark or not to trademark?”, this is a question many new business owners may ask themselves. According to the United States Patent and Trademark Office (USPTO), a trademark is a “word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others.” Trademarking should always be a priority for you if you are serious about your business, and should be done as soon as you can afford to do so. Doing so entitles you to several advantages. Continue reading to find out more.

Benefits of a Trademark

Protects Your Brand

Your logo, tagline, and slogans are all things that allow customers to easily distinguish your services or product from that of competitors. It allows you to foster goodwill as customers soon come to associate your business with certain qualities and expectations. It protects your brand from unscrupulous competitors who may otherwise use your brand identity or ideas for their own benefits.

Protects Your Customers Against Scammers

If your brand is successful and trusted by your customers, without a trademark, scammers may capitalize on the lack of legal protection. They may use your brand identity in conning people out of their money by offering a subpar product with your logo stamped on it. Without a trademark, your legal options against such practitioners are limited. Furthermore, you will start losing customers because of their actions, as it would hard for them to differentiate between the fakes and the original.

Hire Us!

While you can technically apply for a trademark for your business yourself with the government, the process can be complicated and difficult to properly go through without legal aid. An attorney can better guide you through the process and ensure that your application is filed correctly. Furthermore, they can alert you of any competitors using a logo or name to too similar to yours and help you with enforcing your trademark rights.