Why Are Newsletters Important?
Well, this marketing resource has great potential and can help you update your customers about the business and its products and services. A newsletter is a low-key promotional tool that helps clients relate to your business.
You can also use these resources to motivate your customers. By edging them on and reminding them of what your business has to offer, you can help them take action. You may think this is all talk, but we do have proof!
Examining Facts
Now that marketers are looking for newer and more effective ways to upgrade their campaigns, email newsletters are slowly climbing the ranks. In fact, email marketing has recently surpassed social media marketing.
Get unique newsletter designs from Think Designs that portray your brand vision!
McKinsey researchers found that email marketing makes businesses 40 times more likely to get new customers in contrast to businesses that use social media marketing campaigns. And you can increase the effectiveness by easily sending uniquely designed email newsletters that stand out. What’s even better is when you send a newsletter with a featured landing page, you stand to increase the conversion rate by about 25%. Now that’s an opportunity you wouldn’t want to miss!
But the best reason to use newsletters to promote your business is their high Return on Investment (ROI)!
Don’t believe it? Let’s explore this in detail.
If you have 1,000 recipients in your email newsletter list, expect only 40 of them to open the email. That means that the campaign only offers a 0.4% success rate, which isn’t impressive at all. However, if you calculate the ROI, it’ll surely surprise you. For every dollar you spend on email marketing, you earn 44 dollars!
Using newsletters as a marketing tool is no joke. However, for newsletters to have an impact, they need to be interactive and engaging. A responsive newsletter design, personalized content and creative graphics are just some of the things that can help you achieve what you want. Where MailChimp offers you an automated email marketing platform, our team at Think Designs can help you optimize your newsletters!
We provide newsletter designs with an edge and phenomenal graphic designs that capture the reader’s attention from the get-go. So, if you want to stand out from all your competitors in Chapel Hill, Cary or Durham, get a free quote today!
