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Difference Between Off-Page and On-Page SEO Optimization

If you are a professional content writer or a digital marketer, you must be well aware of the benefits of SEO and directing organic traffic to your website through unique, original content. While it is true that content writers spend a significant amount of time...

How to Write a Good Blog Post: A Step-by-Step Guide

Blogs can be an effective way to engage with and educate your audience, as well as expand your customer base. However, they can also be a time-consuming investment with disappointing low returns if not done correctly....

What is Facebook Retargeting & How to Make the Most of It?

If you are serious about growing your brand, then retargeting is definitely something you should be paying attention to. Less than 3% of visitors convert when they first visit your website. Retargeting helps you reach out again to those 97% of the unconverted audience. ...

What Is Google My Business, and Why Should I Have It?

Ranking high on search engines is essential for the long-term success of just about any business nowadays. Studies have shown that nearly 80% of people will research a company online before deciding to buy a product or service from them. Maintaining a strong presence online...