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Making strong brand guidelines is essential

When designing or creating a brand for a business or organization, many people often tend to have a romanticized vision of the process. There’s generally a belief that a fully-fledged brand can be created overnight because of the passion of the designers or because everyone...

Difference Between Off-Page and On-Page SEO Optimization

To avail the benefits of successful search engine optimization, it is important to first understand how both off-page and on-page SEO works. Both are crucial factors that determine the success of any SEO campaign, but they both have different parts to play. If you are...

How to Write a Good Blog Post: A Step-by-Step Guide

Blogs can be an effective way to engage with and educate your audience, as well as expand your customer base. However, they can also be a time-consuming investment with disappointing low returns if not done correctly....

What is Facebook Retargeting & How to Make the Most of It?

If you are serious about growing your brand, then retargeting is definitely something you should be paying attention to. Less than 3% of visitors convert when they first visit your website. Retargeting helps you reach out again to those 97% of the unconverted audience. ...