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When designing or creating a brand for a business or organization, many people often tend to have a romanticized vision of the process. There’s generally a belief that a fully-fledged brand can be created overnight because of the passion of the designers or because everyone...
To avail the benefits of successful search engine optimization, it is important to first understand how both off-page and on-page SEO works. Both are crucial factors that determine the success of any SEO campaign, but they both have different parts to play. If you are...
If you are a professional content writer or a digital marketer, you must be well aware of the benefits of SEO and directing organic traffic to your website through unique, original content. While it is true that content writers spend a significant amount of time...
Blogs can be an effective way to engage with and educate your audience, as well as expand your customer base. However, they can also be a time-consuming investment with disappointing low returns if not done correctly....
According to data, 90% of consumers will read online reviews before visiting a business, and an almost equal percentage of them trusted online reviews as much as personal referrals....
If you are serious about growing your brand, then retargeting is definitely something you should be paying attention to. Less than 3% of visitors convert when they first visit your website. Retargeting helps you reach out again to those 97% of the unconverted audience. ...