Here is Why Google Reviews are Important for Your Business
Today’s customers are not passive agents that you can easily woo with creative advertising. People are increasingly making use of the internet to become better aware of businesses and the quality of service or products they provide. This is why, for companies to find success online, gaining positive reviews from their customers is essential.
Like its search engine, Google’s reviews are the default source for customers to leave their feedback about your business. We explain the reasons why Google Reviews is so important for the success of your business.
Improves Your SEO
Long gone are the days when you could just optimize your website and start gaining lots of traffic from Google searches. Google takes many more factors into account in its local search rankings. One of these factors is online reviews. Businesses with many positive reviews will be ranked higher on the search engine and hence rake in the lion’s share of the organic search traffic.
Helps Build Trust
According to data, 90% of consumers will read online reviews before visiting a business, and an almost equal percentage of them trusted online reviews as much as personal referrals. Having positive reviews online is essential for businesses to build trust with their customers. Unless you are an established brand, most people won’t know much about you. They will base their judgment on what others are saying, and if their reviews are not positive, they are unlikely to trust you and become your customers.
Improves Your Sales
Consider these hard facts. For businesses with ‘excellent’ reviews, customers were likely to spend 31% more compared to those with ‘average’ reviews. 92% of people said that they were likely to use a local business if it had at least a 4-star rating, while 86% said they would hesitate to shop from a business with a negative rating. If you want to improve your sales and attract more customers, you should pay more attention to what people are saying online, especially on Google reviews.
Work With Us
Online reviews can make or break a business’s success. Think Designs is one of the leading Raleigh SEO Company providing quality SEO Services for clients in Raleigh and surrounding areas. Our team of SEO Experts for Raleigh can help you improve the online reputation of your business and achieve better results. For a free quotation or any inquiries, call us today.