The Importance of Blogs and How They Can Help Your SEO
By the title of this article, you must have realized what we are about to discuss. However, before we move towards the benefits of blogging for search engine optimization, let’s spare a moment to discuss what a blog is. A blog is nothing but an online post or a collection of posts that are used to convey information on a particular issue. From a business’s point of view, a blog is a simple and straightforward online medium to connect with one’s targeted audience. Furthermore, a blog can be easily updated, and it has a conversational tone that helps you engage your customers.
Benefit # 1: Improved Rankings
If you are a digital marketer, you must have heard the rather clichéd phrase, “content is king”. Blogging is one of the best ways you can add fresh and relevant content to your website. Through blogs, you get to enhance the number of indexed pages on your website, thus driving more traffic to your page and boosting your rankings on the search engine.
Benefit # 2: Helps Generate Leads
Another benefit of blogging is lead generation. Once you manage to attract a significant number of people to visit your website, your blog becomes a valuable asset in your toolkit, which opens you up to new lead opportunities. Every new indexed post provides you with a chance to convert visitors into customers. All you have to do is add an attractive call-to-action at the end of each blog, which compels the visitors to place orders.
Now that we know what a blog is, let’s discuss the importance of blogs for search engine optimization (SEO).
Benefit # 3: Increases Brand Exposure
A blog that is updated regularly, and also contains valuable content, serves as the life and blood of your marketing endeavors. By sharing your blogs on Facebook, Twitter, and other social media platforms, you get more clicks, like, and shares, thus increasing brand exposure.
Benefit # 4: Offers Amazing ROI
The biggest benefit of blogging is the fact that it provides long term results. The minute a blog is posted, it starts to generate traffic, thus increasing the chances of conversion. With the slightest effort, blogging helps you reap some amazing benefits.
Now that we have talked about the benefits of blogging for search engine optimization, let’s take a look at some important blogging numbers.
- A company that blogs have a likelihood of receiving more than 400% indexed pages.
- People who prioritize blogging have a 13 times higher likelihood of bagging a decent ROI.
- Unlike the companies that don’t blog, B2B businesses that do blog can generate 67% more leads
- If you run a small business, blogging can help you attain more than 120% lead growth.
- According to more than 30% of marketers, blogging is one of the most effective forms of content marketing.
- Almost 81% of the internet users in the US trust the advice they find in blogs.
There are numerous benefits of blogging for SEO. It makes you rank higher in the search results, and provides you with valuable traffic, thus maximizing your chances of fetching new customers. It also gives you industry authority and increases your credibility in the market. So, start blogging today, if you don’t already, and let the magic unfold.