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Citations – What Are They and Are They Still Important?

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Citations – What Are They and Are They Still Important?

SEO citations are online references pertaining to your business’s NAP (name, address, and phone number) information on directories and websites. It is literally how your customers find and get in touch with you online when they need your services or products. SEO services in Raleigh, NC such as Think Designs can ensure those citations are accurate so you can see a visible increase in your local search rankings and online visibility.

In most cases, local SEO citations refer to a group of separate business listings on several sites which are usually in the form of a directory. While an SEO company in Durham, NC needs the least amount of information to create a valid citation, with more data, they can boost your online presence significantly.

Types of Citations

There are two types of SEO citations namely:

Structured Citations

These are NAPs that can be found on a business listing, and which also accept submissions. Some common examples include:

  • Yellow pages
  • Google My Business
  • Acxiom
  • Super pages
  • Localeze
  • Apple maps
  • Facebook
  • Yelp
  • Bing

Unstructured Citations

Unstructured citations are those that aren’t published in directories. These grow prominent organically either through merit or via PR marketing strategies. Common examples include:

  • Email signatures
  • News articles
  • Blog posts
  • Wikipedia
  • Social media posts
  • User reviews and testimonials
  • Event listings
  • Map and navigation apps

However, not all citations, structured or otherwise, are created equal. Similar to the way high-quality backlinks act as a vote of confidence for a web page, the citations you aggregate, earn, or apply for can significantly impact your SEO efforts, especially when it comes to confirming your business’s physical presence.

Just like search engines assess the quality of backlinks based on factors like PageRank, page authority, and domain authority, the same principles apply to citations. When a reputable source, such as a well-established website, search engine, or government/official site, hosts your citation, it carries more weight and trustworthiness. It serves as a strong indicator that your business indeed exists at a specific, easily discoverable physical location.

On the flip side, citations from lesser-known websites or those still working on building their domain authority won’t have the same impact on your local SEO. Search engines place greater value on citations from sources they recognize and trust, making it crucial to prioritize quality over quantity when building your citation portfolio. A Raleigh SEO company firm such as Think Designs, can give you more information.

Links vs. Citations – What Are the Differences and Similarities?

Contrary to popular belief, citations and links are not the same. However, to increase your site’s online visibility for local keywords, building both up is important. If you focus on one more than the other, you may not be as visible as you want to be or completely invisible to target demographics. In this case, your web page may show on page two of the search engine results or even further down in no-man’s land.

Similarities and Differences

Links and citations share the following similarities:

  • Both appear mostly on third-party sites.
  • Online references to your business
  • They can co-exist on the same page simultaneously.
  • Both can damage your search engine ranking if done by anyone other than a professional Raleigh SEO company. At Think Designs, we create both based on stringent Google Webmaster Guidelines.

This is where links and citations differ:

  • A citation should include a business name, address, and phone number (NAP) but a link doesn’t need it. The latter only needs to be clickable, and the former doesn’t have to be.
  • Links can be varied but citations must remain consistent to prevent confusion.
  • Links are meant to improve ranking on search results and local business search results. Citations, on the other hand, can improve rankings in local search results.

Common Examples

The form a link or citation can take depends on the website and context they appear in. Here are some examples to put this into perspective:


Here is a hyperlink embedded in a sentence:

  • If you want to learn more about the best local SEO services, click here.
  • Visit our website at Think Designs for more information.

Links can also be integrated into images and widgets.

This is what citations look like:

  • Think Designs, situated at 13200 Strickland Road, Suite 114165, Raleigh, NC, 27613, can be reached at 919.606.1339.
  • Need SEO assistance? Reach out to Think Designs.

A complete citation contains your entire NAP. In contrast, a partial citation might include only specific elements of your NAP, such as your name and phone number or name and address. While a partial citation is better than no citation at all, it doesn’t provide the same benefits as a full citation.

Are Citations Still Relevant?

To answer the question directly, yes, local citations do still work in SEO. However, it’s crucial to use them in the right way and not overdo it. Local citations are essentially online directory listings that aim to establish NAP (Name, Address, Phone Number) consistency for businesses online.

Just like any other aspect of online marketing, too much of a good thing can have adverse effects. Local SEO citations should not be exploited. While many platforms provide backlinks to a business’s website, it’s important to remember that local SEO citation building is not primarily a link-building tactic. When multiple credible sources provide consistent and accurate information about a business, it sends a strong signal to search engines that the business is both trustworthy and legitimate.

It’s worth noting that not all citations are created equal. There’s a significant variation in the value of citations. A citation from a reputable website can provide substantial benefits to a business. In contrast, being listed on a spammy web directory not only offers little to no value but can also link the business with low-quality web spam practices.

The Significance of Local Citations

Here are just some reasons why local citations are still relevant to this day:

Enhancing Local Rankings

One of the primary reasons why local citations matter is their ability to enhance local rankings. Verified information tends to receive better search engine rankings. By ensuring consistent NAP (Name, Address, Phone Number) data across various platforms, local citations can boost your local SEO efforts. Furthermore, they assist search engines in verifying the authenticity of your business.

Driving Traffic to Your Website

Improved rankings translate into increased visibility on search engines. This heightened visibility leads to more organic traffic to your website, which is invaluable for generating new business and building your brand. Through local SEO Raleigh, NC services, you can strategically add citations, listing your business in directories that channel traffic from major search engines, such as Google.

Leveraging Business Directories

Online business directories are often the first results displayed during an online search. Local citations allow you to tap into the potential of these directories. By actively participating in these, local businesses can access a broader audience and potentially gain new customers.

Expanding Your Customer Base

Local citations for SEO marketing in Raleigh can substantially expand your customer base. Customers today seek assurance regarding a business’s legitimacy and trustworthiness. By listing your business in multiple directories with the help of local citations, you not only convey genuineness but also foster trust among potential customers.

Creating Brand Awareness

Beyond immediate conversions, local citations also play a role in brand awareness. Accurate and consistent information provided through local citations can pique the interest of users, especially if your business is a newcomer to the market. It’s an effective way to introduce your business to potential customers which a reputable SEO firm in Raleigh will tell you.

How SEO Services Build Citations

Creating local citations doesn’t have to be a daunting task. In fact, with the assistance of local SEO services such as Think Designs, and a few key considerations, you can effectively build your local citations. Here are some ways that a Raleigh SEO service can do that:

Leverage Citation Tools

Certain online citation tools provide insights into the most widely used platforms for listing your business, whether on social media, general directories, or industry-specific directories. They streamline the citation-building process by guiding you to the most relevant and effective platforms.

Tap into Local Directories

Local directories are an excellent starting point for building local citations. These directories are highly valuable because they can significantly increase your chances of attracting local business. Customers often prefer businesses that are in proximity, and local directories cater to this preference. Additionally, some directories automatically gather business information from data aggregators, so it’s essential to check for existing listings and keep them updated.

Harness the Power of Data Aggregators

Data aggregators play a crucial role in citation building. They collect information from various online sources and distribute it to other websites. This broad reach makes data aggregators invaluable for ensuring your business information is consistently and accurately displayed across multiple platforms.

Contact Think Designs for Broad Citation Services

Local citations should not be underestimated when it comes to Raleigh NC SEO and ensuring your site and business gain leverage online and offline. They serve as essential tools for improving your local rankings, driving organic traffic to your website, and expanding your customer base.

Additionally, they help your business piggyback on online directories and build brand awareness. By investing in the right local citation strategies and Raleigh Local SEO, you can make your business more discoverable, trustworthy, and ultimately, more successful in the digital landscape.

At Think Designs, your go-to source for search engine optimization in Raleigh, we know this better than anyone. If you have been struggling with online visibility, we can provide experts who can help your business attract target audiences and place them on the map. Contact us for a consultation today!