Why Should I Offer Promotional Products?
Some business owners may shy away from offering promotional products. After all, there is no direct profit to be made out of them. However, whether you are starting a new business or leading a large enterprise, the fact is that offering promotional products is a cost-effective way to increase your profits in the long run. Promotional items help you draw attention and reach out to more potential customers.
Let’s get to the nitty-gritty of why promotional products can be good for your business.
The Benefits of Promotional Products
Super Effective Marketing
Consider these stats from PPAI:
- Promotional products draw nearly 500% more referrals from customers.
- 94% of people tend to remember who they received a promotional product gift from.
- 83% of people are receptive to getting promotional products with the company’s advertising message.
- 85% of people who received a promotional product were willing to do business with the advertiser.
- 89% of them said they could recall the advertising company’s name after in the last 24 months of getting the items.
These are powerful insights highlighting the potency of promotional products as effective marketing tools. People like free stuff, but they also like the business that offered them the free stuff. Promotional products are an excellent way to entice greater interest in your business and what it offers. Furthermore, recipients themselves act as ambassadors to your business by using your promotional items.
By not investing in this practice, you are greatly missing out in terms of getting greater exposure for your business.
Trust and reputation is crucial for any business looking to establish themselves in a competitive market. Brand recognition is one of the best means of achieving this end. Promotional products with your company logo make it easier for customers to remember and recognize your brand and the products and services you offer. Recall the stat mentioned above – 89% of consumers could recall a company from whom they received the promotional product from in the last two years.
Promotional products can help drive customer loyalty. People are more likely to do business with companies that have a positive feeling for and what is a better way to foster that feeling than with a free item. Furthermore, people will tend to associate the quality of the gift product with the quality of your business.